Marketing services
Unlock maximum results with tailored marketing support
Customized marketing help
When it comes to marketing, it's important to have a strategy that's tailored to your specific needs. That's why Halo Effect Marketing focuses on developing customized marketing strategies designed to tackle any problem big or small. Whether you need to increase revenue, improve your brand reputation, sort out your marketing tech stack, or simply launch some social media ads, I've got you covered.
And because I only work with a select number of clients at any given time, you can rest assured that you'll always be a priority. You'll never feel like you're just another client, but rather a valued partner invested in achieving marketing success.
Strategic marketing services
Fractional CMO (Chief Marketing Officer):
If you're not ready to invest more than $300K per year in a single marketing position- I get it. But your business still needs a marketing strategy in order to grow and thrive. A "fractional CMO" means you can pay for strategic marketing thinking on a part-time basis. Get everything a CMO would do for you, including:
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Creating your marketing strategy and goals
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Setting company branding standards
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Defining tactics, channels, and budget
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Hiring and managing team members or agency talent
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Tracking and reporting progress toward goals
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Campaign Strategy
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No more "if you build it, they will come" approach to launching campaigns. Using a tried-and-true brand storytelling framework, I will help you identify your target audience or personas and their pain points, then develop messaging that will resonate with them. From there, we will choose the channels that are most likely to reach and engage them that also meet your budget needs.
Contact Management, Marketing Automation and CRM Strategy
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Your CRM should be the backbone of your marketing strategy. This is where you store vital contact information for your audience- their names, numbers, email addresses. But it's about more than storing contact info. This is also where you can gather birthdays, past purchase info, or even what their favorite colors are. Then you can use it to start personalization, customer loyalty, or retention programs. With the customizable nature of programs like Salesforce and Marketo, almost anything is possible. We can help you harness the full power of your marketing technology.
Marketing execution services
Content Management
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Example services may include:
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Developing a content calendar
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Copywriting for ads, email, web, and more
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Creating digital assets (e.g. videos, images, ebooks)
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Optimizing for SEO
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Creating calls-to-action
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Performance reporting
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Social Media Management
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Example services may include:
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Developing a social media posting calendar
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Creating content for specific social channels
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Social media posting and scheduling
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Moderating comments and responses
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Paying to "boost" select content
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Performance reporting
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Managing feedback, reviews, and customer comments
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Ad Management
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Example services may include:
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Determining best ad placement across digital and mobile devices, tv, audio and more
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Launching ads on various ad networks or social channels
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Optimizing ad headlines and content
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Quarterly or monthly ad performance reporting and insights
Graphic Design
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Example services may include:
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Brand assets such as logos, fonts, icons, and style guides
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Digital and print ad design
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Print materials such as brochures, direct mail pieces, and business cards
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Digital materials such as email templates and ads
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Event materials such as signage and booth displays
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Document preparation and design for long-form content such as annual reports and product catalogs
Web Design & Development
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Example services may include:
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User interface (UI) design
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User experience (UX) design
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Web accessibility review and improvements
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SEO review and improvements
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Custom web development and plug-in managements for common platforms such as Wordpress
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Landing page design and development
Get In Touch
Ready to get started? Still have questions? I'm here to help.
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