Halo Effect Marketing Announces WOSB and EDWOSB Certifications from the U.S. Small Business Administration: What This Means

We’re thrilled to announce that our company has officially been certified by the U.S. Small Business Administration (SBA) as a Woman-Owned Small Business (WOSB) and as an Economically Disadvantaged Woman-Owned Small Business (EDWOSB). These certifications mark a significant milestone for us, and we’re excited about the new opportunities it brings.

What is a Woman-Owned Small Business (WOSB)?

A Woman-Owned Small Business (WOSB) cerification is a designation given by the SBA to businesses that are at least 51% owned and controlled by one or more women. This certification helps women entrepreneurs gain access to federal contracting opportunities, especially in industries where women have historically been underrepresented.

What is an Economically Disadvantaged Woman-Owned Small Business (EDWOSB)?

The EDWOSB certification builds on the WOSB designation but also recognizes that the business is owned by women who meet specific economic criteria. This status provides even greater access to federal contracting set-asides, ensuring opportunities for businesses that might face additional financial barriers.

What does it take to earn these certifications?

To qualify as a WOSB or EDWOSB, businesses must go through a rigorous application process. The company must be able demonstrate that it is 51% or more woman-owned, with day-to-day operations and long-term decisions managed by women. For the EDWOSB certification, additional proof of economic disadvantage is required, including submitting financial documentation that meets the SBA’s criteria.

Why does having an EDWOSB certification matter?

The EDWOSB designation is part of the SBA’s initiative to level the playing field for women entrepreneurs in industries where they have been historically underrepresented. It’s designed to provide greater access to federal contracts and partnerships, which can help drive growth and success for businesses like ours.

This certification not only reflects our commitment to excellence but also positions us to access federal contracting opportunities, which specifically set aside money to work with small businesses like ours, as well as subcontracting opportunities with federal prime contractors.

Looking for EDWOSB and WOSB vendors?

Halo Effect Marketing’s recent WOSB and EDWOSB certifications demonstrate our commitment to growing our business and fostering economic inclusion in business. We invite federal government agencies and large prime contractors seeking business partnerships with diverse small businesses to contact us. If your federal government project is in need of the following services, then let’s explore a connection:

• Marketing and communications strategies and insights

• Graphic design

• Web design

• Branding and messaging

• Content management

• Digital marketing

• Campaign management

• CRM and marketing automation strategies

With these certifications we can help you expand your professional network of small business contractors and fulfill your commitment to hiring diversity. And if you're a large prime contractor, a partnership with us could help you win more federal contracts.

We’re excited about what the future holds and look forward to collaborating with government agencies, private-sector partners, and others who value the unique perspective we bring as a woman-owned business. Stay tuned for more updates and opportunities as we embark on this exciting new chapter! Thank you for your continued support.