Fractional CMO services
Maximize marketing team results at a fraction of the cost
Benefits of a fractional CMO
You're not alone. Many CEOs and business owners struggle with marketing.
That's because to run a marketing department strategically- to turn it from a burden and a cost center into a revenue generation machine- takes specialized expertise. You need someone who knows the latest marketing best practices AND someone with the business sense to help you keep an eye on ROI and top line metrics. But expertise like that doesn't come cheap.
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If you're not ready to spend $300K on a full-time CMO, maybe it's time to consider a fractional CMO. Get expert guidance on a part-time basis at less than half the price.
Fractional CMO services
Fractional CMO (Chief Marketing Officer):
Get everything a traditional CMO would do for you, including: ​
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Managing your marketing budget
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Helping define your brand voice and standards​
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Advice on and help implementing your marketing technology stack
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Hiring and managing team members or agency talent
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Leading marketing team meetings
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Setting marketing department goals and KPIs
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Defining tactics and channels
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Tracking and reporting progress toward goals and ROI, presenting quarterly executive reports
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Plus you get access to my exclusive network of talented marketing professionals- web developers, graphic designers, marketing automation specialists, etc.
Deliverables you can expect
Marketing Metrics Dashboard
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It's time to stop spending money on marketing tactics without knowing what you're getting in return. You need a marketing dashboard that tracks revenue generated by marketing activities, plus other key metrics we define to be important to your business. Examples may include:
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Ratings and reviews
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Leads generated
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Return on ad Spend (ROAS)
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Followers and engagement on social accounts
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And more
Goals Planned & Documented
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Marketing team goals should ladder up to one or more company goals, such as revenue targets or customer retention rates. I will help your marketing team consider company goals and explore how the marketing team can determine their portion of responsibility in helping the company meet those goals.
From there, we will document marketing department goals and individual team member goals. Each team member will be taught how to set aggressive yet achievable SMART goals, from which their annual performance can be judged.
Brand & Voice Styleguide
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Customer need to be able to recognize your brand on sight. Visual identity can get convoluted when changes to the logo are introduced. Our expert designers can help you formalize a brand and voice style guide.
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Develop a "living" style guide for your website, including specified treatments for buttons, headers, etc
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Provide a document containing all logo sizes and treatments you'll need for a variety of uses
Get In Touch
Ready to get started? Still have questions? I'm here to help.
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