Services: higher education
Tailored recruitment and retention marketing services for colleges, universities, and related institutions
Specialized marketing services
When it comes to new student recruitment, colleges and universities face stiff competition from rival institutions. How do you get them to choose you?
And once they're accepted and enrolled, how do you ensure they show up and stay enrolled?
Don't wing it. Hire an expert.
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As experienced marketing automation consultants, we will help you use marketing technology to help you improve your student recruiting and retention efforts.
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Plus, we can help you meet your small and minority business contracting needs because are certified as a:
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Woman Owned HUB by the state of Texas Comptroller's office
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Woman Business Enterprise (WBE) by the City of Austin SMBR
Marketing services for educational institutions
Brand & Messaging
Using the Storybrand framework, we can help you improve your message so that it resonates with your audience. We will show you how to identify the needs of your audiences and then frame the unique value, experiences, and programs your school offers in terms that will resonate with those needs.
Student Journey Mapping​
How do prospective students find you? Why do they choose you over other options? When and why are students leaving? We will assemble your school's unique student journey diagram to help you identify and quantify major blindspots in a student's interactions with your school, such as common dropout points.
Design Recruitment Materials
Our graphic design team includes specialists in accessible web design and development, plus print and digital materials of all types including brochures, direct mail, digital ads, and more. If you need to update your recruitment materials to reflect the experience you know students want, we're ready to help.
Marketing automation for recruitment & retention
Recruitment Nurturing Strategies
Your marketing automation system should be helping you nurture possible recruits through their application and decision-making processes, at scale. We can help you with:
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lead capture
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data collection and flow
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audience targeting and segmentation
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triggering automated emails and prompts
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email nurturing for each phase of the process.
Our team has a decade of specialized experience in marketing automation. We can audit your existing efforts, and recommend and implement new ways to nurture your recruits, on auto.
Automated Student Retention Strategies
Do you want fewer dropouts and more success stories? Marketing automation technology is more than a recruitment tool. It can also be used to help you implement new retention strategies once a student is enrolled. We can recommend and implement automations to encourage at-risk students to take actions, such as connecting with an advisor, before they drop out.
Samples for the education sector
 Web Design: built to encourage applicant completion and to collect more leads. |  Applicant online portal: designed to show application timeline, status, and clear next steps. |  Applicant journey: highlighted the different methods applicants used to find their institution. Showed strengths in some areas and the need for improved marketing tactics in others. |
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 Applicant journey: identified and quantified major drop-off points in the application process. |  Content Management: Built an online Help Center, helped speed up time to complete applications. |
Get In Touch
Ready to get started? Still have questions? I'm here to help.
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