We’re thrilled to announce that our company has officially been certified by the U.S. Small Business Administration (SBA) as a...

The top metrics that belong on a marketing dashboard help the CEO understand marketing's contribution to the bottom line- revenue and ROI.

Halo Effect Marketing, an Austin, Texas-based marketing consulting agency, is proud to announce that it has recently received two...

You may not have noticed it happening to you, but it's true- when you have a positive impression of something about a brand, it tends to...

Marketing expenses add up quickly. That's why I've put together this essential guide to low-cost and free small business marketing tools.

One of the most significant challenges that startups face is generating buzz around their new brand or product and attracting customers....

Delve into the world of fractional CMO services and how they can help your startup maximize returns.

Do you ever wonder how other companies manage to attract such a loyal following of repeat customers? The answer is probably: Brand...

Artificial Intelligence (AI) has been rapidly evolving and is poised to transform many aspects of our lives. With all the talk about AI,...

As a small business owner, you know there is no one-size-fits-all approach to marketing. You need to be agile and able to shift...

Are you a business owner who is struggling to develop an effective marketing strategy? Are you feeling overwhelmed knowing that creating...